Art Direction . Print
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The Goldenpass Express is one of Switzerland most popular trains used by tourists and natives.

This train takes you in 4 hours along all the beautiful sites of Switzerland, from Montreux, where you see

palmtrees, over Gstaad to Interlaken, where you can see snow covered mountains.

 

What if this train is shiny gold with very reduced applications? If the train reminds on rolling gold bars?

"The swiss are crazy!" is what you would say, "I want get on this train." is what you possibly would think.


The idea for the communication-look was to exaggerate the image of the idyllic world people have of

switzerland in mind, to almost turn it into a fairytale land.

 

This was created at Erdmann und Peisker in Biel, Switzerland.

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